We’re officially launching Oneiric to the market today encouraging coffee-deprived and stressed out parents to #EndTheChaos, in a marketing campaign that satirically mimics the struggles that go on in the minor hockey dressing room.
“We wanted to create a launch campaign that not only entertains but is unbelievably relatable to all the hockey parents out there”, says Oneiric Co-founder and Creative Director, Kayla Nezon.
The concept for the #EndTheChaos campaign centres around Oneiric’s unique protective base layer pant, a design inspired by the company Co-founder’s own experiences growing up as young hockey players.
“Our product streamlines the process for kids and parents who often struggle when dressing for hockey or wish that the process was quicker. Our team is genuinely interested in changing the way kids get dressed so they and their parents can enjoy the game they love even more. It’s time to end the chaos!,”, says Emily Rudow, Founder of Oneiric.
We will be offering introductory pricing of $99 for both player and goalie models up until June 30th. Pants are available in youth sizes ranging from XS-XL.
Share with us your chaotic dressing room moments on Facebook, Instagram or Twitter using the hashtag #EndTheChaos.